Content design and execution all along the Via Laietana for the activities that toke place during the 2018 Festa de la Mercè in the context of the Day Without Cars (September 22th).
The content was driven from two perspectives:
Conquest of the public space
Celebrate alternate uses of the streets with an image completely different than usual
Disclosure of the benefits of sustainable mobility
It improves the quality of life in the city, since it implies better air quality, less noise, less congestion and stress, public space recovery, more possibilities of nature in urban areas and citizen interaction. Change of paradigm with a new mobility model that benefits both assets and liabilities.